The Shop Local Showcase is going to be an excellent event, showcasing local talent, business, and community while making it easier for people to shop local. It’s a great way to communicate your brand message, create new sales, drum up some new leads, as well as network with like-minded people. In order to make the most of the event, vendors should always look for ways to promote the event ahead of time. Promoting the event beforehand will increase attendance, start generating brand familiarity and awareness, as well as begin establishing relationships with members of the community.
Most attendees will bring other people along with them (friends, family, and colleagues) who may or may not even know you exist. The more people at the showcase, the better promoted your brand and the better your chances at creating new sales. The promotion you do prior to the event helps inform people of the event and increase the likelihood that they will attend, ultimately leading to more eyes on your brand.
We have compiled a few tips and tricks to help you advertise in the right places and what to advertise to get your pre-show buzz out there.
1. Get Social
You likely already have a Facebook and Google+ page setup for your business (if you don’t, we need to talk). You may also have Twitter, Pinterest, Instagram and Snapchat as well. Make sure to let your followers know you are going to be at the Shop Local Showcase. You can share teasers and sneak peeks of what you will be showcasing to start generating anticipation and excitement around the event. On the day itself, take a quick photo of your booth setup, your team getting prepared, then make sure to tag the showcase in your posts. Scheduling multiple posts through tools like Hootsuite not only makes your life easier in the long run but also helps you stay top of mind with consumers as you promote your brand and simultaneously encourage the community to come out to the event. Create share-worthy content to help generate excitement and engagement.
2. Email Some Exclusivity
You likely have a mailing list already, so make sure to knock on their doors (electronically that is). A great way to promote the event and get your current clients out is to promote something exclusive, just for your VIPs. This can be anything, a particular show special, a discount, or a coupon for buy one get one. Just make sure that the offer you send to this group is exclusive to them and requires them to stop by your booth. You can promote this exclusive content on your social channels too. Make people feel like they are missing out on something and get them on your email list. Remember, the work you do building up this list prior to event will have continued return on investment as you remain in contact with this individuals after the showcase is complete.
3. In Store Promos
If you have a brick and mortar location where people stop by, make sure to advertise your attendance at the showcase as well as any of the promos you have set up for the showcase. A small poster in a stand at your reception desk or on your entry way door will have people asking about the showcase and why it’s important. This small visual reminder can be a good conversation starter with your customers.
4. Showcase a Draw
People love entering into draws. They’re easy to set up and can yield many benefits. Let people know, either through social channels, email, or in person that there will be a show draw specific to your organisation. It keeps your brand in the back of their mind and makes sure they visit you at the showcase. Just make sure the draw prize relates to your business. You can promote this draw leading up to the event, generating anticipation for the showcase, driving physical traffic to your booth, and digital traffic to your website and social media accounts.
There you have it. 4 easy ways to promote the Shop Local Showcase to your clients and prospects to maximise attendance. We all want to get as many people out to the event, and every piece of advertising helps! If you have any questions about these tips, need help executing them, or simply want to bounce another idea off of us, get in touch!