Crafting The Perfect Elevator Pitch
How many times have you asked someone what they do for a living and got a lacklustre response? Often times people will list their credentials, their job title, their parent company, and maybe a few other pieces of what they do. It doesn’t capture your attention, and if they are like you and run a local business, it doesn’t sell the brand or the company.
A perfected elevator pitch does so much for your communication and can lead to increased sales, more genuine leads, and help qualify people before you talk to them for 20 minutes. It is a must for any business and is a lot easier than you may think.
Below are some tips to creating, modifying, and perfecting your pitch. Walk through these and get ready to entertain your audience at the showcase!
1. Make Them Care
Most people will ask about what you do or what your business does because they want to know the answer. Help them get invested in the conversation by making them care about it. How do you make them care? Talk about a problem right away and make sure your company is the best one to solve it. Ensure you touch upon your value add that is unique to your business.
An example may be that your product is fully compostable compared to your competitors. many people care about sustainability, so this helps them care about your product.
2. Leave them wanting more
The whole point of your pitch is to be short, concise, and drive the main points home. Don’t get carried away with the details of your product or service, and do not go off tangent from your pitch. If they ask a detailed question, answer it as concisely as possible and use it as an opportunity to generate a lead and “get back to them”.
3. Give them a call to action
Just like on your website, your advertisements, and anywhere else really, people need to know what they need to do to proceed. If they don’t have a call to action, they are more likely not to proceed. Make sure your pitch includes something the person can do. This may be “Make sure to visit our website for more information” or “fill out a ballot for your chance to win”. Having them walk away with something like a pamphlet or advertisement that has the call to action is good as well, but highlight it in your pitch and show them where it is on the advertisement.
4. Be Natural
If you sound like a robot, the potential customer will see you as a robot. Make sure that your pitch sounds fluid, natural, and is truly something you would say. When writing down the pitch, write like you would talk. Don’t worry about grammar, spelling, or making everything super concise. Think about tone and ensure that the final version is something you are likely to say outside of the showcase. It will be easier for you to sell your pitch if it is something you naturally would say.
5. Practice, Practice, Practice
Once you have your message crafted, practice it. Get in front of a mirror and say it a few times. Ask your spouse, kids, and anyone else who will listen to let you practice. Another great place to practice is business mixers and places where you will potentially talk to strangers. This will help you feel more confident in your pitch when it comes to saying it at the showcase.
There you have it. 5 tips for perfecting the perfect pitch. Keep in mind that there are a ton of resources online that can help as well, so make sure to search for even more tips.