8 Logistics Tips For Success
So many companies buy into vendor booths and tables then forget about it until the day of the event. Not knowing what you are doing on the day leaves a lot of holes in your plan and sets you up for failure. In the past 4 articles, we have talked about a variety of things to help you get setup for the show. Lets look at those quickly and add in some tips for show logistics as well.
1. Have a Plan
Just sitting down and writing out a plan that you can share with your other vendor staff is probably the best and most important thing you can do. Make sure to include your main objective.
2. Visit the Space
Get your booth number, take a look at the map, and head down to the venue to check out your space. Is it going to be super bright? Is it on the end? Where will your banner go to attract the most attention? These are questions you can get out of the way now and include in your plan.
3. Make Your Objective Known
If you haven’t set a primary objective for the showcase, do that first. Then, make sure you make it known to all of your staff at the event.
4. Map Out Your Exhibit
Grab a sheet of paper and draw your booth or table. Draw out what goes where and include it in your plan. You don’t need to be an artist, just a quick drawing to refresh your memory.
5. Make a List, Check it Twice
Think about what you will need at your booth and start making a list. Grab a large tupperware bin and start adding those items to your bucket. Things like tape, scissors, rope, pens/pencils, and paper are good to bring along. If you need power, bring an extension cord and power bar. Make sure to double check your list before you leave.
6. Set Up Friday Night
Setup of booths can often be stressful and chaotic. One of the great benefits of the shop local showcase is the ability to set up the night before. This allows you to go grab anything you forgot, make changes to items and layout, and is a great way to network with other businesses as there isn’t a huge time crunch. Make sure to take advantage of this.
7. Think About Food
So many people forget or think food isn’t important on the day when in fact, it is super important and will keep you happy and energised. Pack a lunch, make sure to bring lots of water, and have quick, easy to consume snacks on hand. You may only have a few seconds to grab a bite, but it’s important to keeping your energy up.
8. Have Fun
Make sure to enjoy your exhibit, and enjoy the day. If you have fun while meeting people, they will be more inclined to talk to you and remember that it was a fun day.